How to add a countdown timer to Braze

Braze teams live in Liquid — and a tikio countdown is Liquid-friendly by design: the deadline, recipient key and language are URL parameters, so you can drive all of them from user attributes without touching the visual design.

  1. Design your countdown in tikio

    Create a timer in the tikio editor: pick colors, fonts, labels and the languages you need. What you see in the editor is exactly what lands in the inbox — the timer is delivered as a regular animated image.

  2. Publish and copy the image URL

    Hit Publish and copy the public image URL. The deadline lives in the URL as a parameter, so the same link works for every campaign — change the date, not the link.

    https://tikio.io/e/a1b2.gif?target=2026-08-01T20:00

  3. Insert the timer into your Braze message

    Paste the snippet below into your email’s HTML (or set the URL as an image block’s source in the drag-and-drop editor). Liquid is rendered inside the URL per recipient at send time.

    <img src="https://tikio.io/e/a1b2.gif?target=2026-08-01T20:00" alt="Offer ends soon" width="480" style="max-width:100%;" />

Per-recipient evergreen deadlines

Use Braze’s {{${user_id}}} Liquid tag as the recipient key. With duration set, every user gets a personal countdown from their first open — consistent across a Canvas.

<img src="https://tikio.io/e/a1b2.gif?duration=86400&uid={{${user_id}}}" alt="Offer ends soon" width="480" style="max-width:100%;" />

FAQ

Can I drive the deadline from a user attribute?

Yes — target= accepts ISO dates or unix seconds, so any Liquid expression that resolves to a date works, e.g. a promo-end custom attribute.

Does the timer work across a multi-step Canvas?

Yes. With uid={{${user_id}}} the countdown is keyed to the user, so the same deadline is shown consistently in every step that embeds the timer.

What about localization?

Bake your locales into the design and set lang= per message with Liquid — e.g. lang={{${language}}} if it matches a baked locale.

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