How to add a countdown timer to Kit (ConvertKit)

Creators on Kit run launches and evergreen funnels — both are countdown territory. A tikio timer is one image URL: fixed deadlines for launches, per-subscriber evergreen deadlines for sequences, no plugins.

  1. Design your countdown in tikio

    Create a timer in the tikio editor: pick colors, fonts, labels and the languages you need. What you see in the editor is exactly what lands in the inbox — the timer is delivered as a regular animated image.

  2. Publish and copy the image URL

    Hit Publish and copy the public image URL. The deadline lives in the URL as a parameter, so the same link works for every campaign — change the date, not the link.

    https://tikio.io/e/a1b2.gif?target=2026-08-01T20:00

  3. Insert the timer into your Kit email

    In the Kit email editor, insert an image and set the timer URL as its source — or switch to an HTML snippet and paste the code below. Liquid tags are rendered inside the URL per subscriber.

    <img src="https://tikio.io/e/a1b2.gif?target=2026-08-01T20:00" alt="Offer ends soon" width="480" style="max-width:100%;" />

Per-recipient evergreen deadlines

In sequences, use Kit’s {{ subscriber.id }} Liquid tag as the recipient key. Every subscriber gets a personal deadline starting at their first open — the classic evergreen-funnel setup.

<img src="https://tikio.io/e/a1b2.gif?duration=86400&uid={{ subscriber.id }}" alt="Offer ends soon" width="480" style="max-width:100%;" />

FAQ

Is this the “evergreen deadline funnel” pattern?

Yes — duration= + uid={{ subscriber.id }} gives each subscriber an individual deadline that starts at their first open and doesn’t reset, which is exactly how evergreen funnels create honest urgency.

Does it work in both broadcasts and sequences?

Yes. Broadcasts usually use a fixed target= date; sequences use per-subscriber evergreen since everyone enters at a different time.

Can I link the timer to my sales page?

Yes — wrap the <img> in a normal <a href> to your offer. Clicking the countdown is one of the highest-intent clicks in the email.

Your first countdown is minutes away

Free during early access — no credit card required.

Create your free countdown
Other platforms